Monday: Professor using Facebook to profile state political leanings

An OSU faculty member is using the Facebook profiles of politically minded Oklahomans to get a better picture of the state?s Republicans and Democrats ? and he?s coming up with some unexpected results.

Sooner Democrats really love their pets and really like the Philbrook Museum of Art. Oklahoma Republicans really love their churches and the great outdoors.

And they all love QuikTrip and Heisman Trophy winner Sam Bradford.

As the final hours of the election campaign tick away, political workers on both sides of the aisle may be looking for new ideas to get inside the minds of the voters.

Jerry Rackley, executive in residence at the Oklahoma State University Spears School of Business marketing department, said he?d be surprised if a closer reading of Facebook profiles isn?t a common political tool in the near future.

?I don?t doubt that they will use this information at all,? Rackley said. ?I think it?s logical, it makes sense and it?s so easy to use and sensible. I don?t think anyone is using it yet only because I suspect they don?t know about it.?

Read more in Monday's Tulsa World.

Source: http://www.tulsaworld.com/site/articlepath.aspx?articleid=20121104_336_0_AnOSUf967048&rss_lnk=298,297

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