Windows Phone 8 and Windows 8 will be showcased in mini-stores
Microsoft will be showcasing Windows 8 and Windows Phone 8 inside special mini-stores within 500 Best Buy stores around the country.?
In the announcement, Microsoft said these Windows stores will also be in 100 Best Buy store in Canada. Users can expect these mini-stores to have computers, laptops and tablets based on Windows 8, as well as a variety of handsets powered by Windows Phone 8.?
The Windows stores in Best Buy will give Microsoft another weapon to fight Apple and its super-popular Apple Stores. Apple Stores are routinely the most-profitable per square foot and Apple recently said that roughly 1 million people visit Apple Stores per day.
Microsoft has a handfull of its own stores but this should help it expand its own branded footprint without having to run an entire store. For Best Buy, the move allows the giant retailer to offer a different type of experience for users who enter its stores. I'm also sure that Microsoft gave it a lot of money for that space.?
Microsoft does need some consumer awareness, as Windows 8 is universally considered a bit of a sales disappointment and Windows Phone sales have never been anything to crow about. We've heard that Windows Phone 8 sales are up?but it kind of had nowhere to go but up. The Windows stores inside Best Buy could help boost awareness of these devices, as well as potentially provide a shot in the arm for sales.?
The Windows stores in Best Buy will have competition a few aisles over though, as Best Buy will also have Samsung Experience Shops in more than 1,400 stores. These mini-stores will show off a variety of mostly-Android-powered Samsung Galaxy smartphones and tablets.?
[Via Microsoft]
Source: http://www.thefullsignal.com/windows-phone/14940/windows-stores-coming-best-buy
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