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PPC Ads That Convert & Your CTR
One of my most favorite ways to grow our list, build a big client base and impact the world is through PPC Pay Per Click Marketing. With today's online tools you can strategize exactly where you want your ad to be seen and put it in front of people who are perfectly targeted for what you offer.
When I first came online in the 90's we could purchase ad space in a magazine to get in front of people who had the same interests. Or we could buy billboard space, do a post card mailing, hire a sales team to do prospecting, run a television ad, and more. I personally choose PPC as my main focus because I could start out small and grow my ad spends with my company growth.
I've done joint ventures, ad shares, coregistration and other things to grow our list to where it is today yet NOTHING has helped us as much as PPC has. It is the #1 reason why we have almost 400,000 people following me on our social media channels.
Rather than placing a $25,000 ad in a magazine, I can now place a $25 per day ad on the side of the Facebook Page of that magazine and get in front of the same people. (I can also target their readers and show up in their newsfeed!) Instead of buying a $15,000 radio spot on a network that impacts specific viewers of a top radio show, I can now buy a $50 ad and place it on the side of the Facebook Page of that radio community and it's listeners. Rather than spending $15,000 on list buys, I can spend $100 per day and get in front of the exact same people through Facebook Ads or Google Adwords.? I can also control who sees what on a daily basis, rather than letting an ad manager do that for me without any input on results or response.
Today I'd like to give you a few helpful tips for your PPC ads. If you use these tips, your conversion will increase and you'll see more response to your ad placements.
PPC Made Simple Top Tips
1. Write your ad like a headline- One strategy you might want to use is to Write Your Ad Like A Headline With Capital Letters At The Start Of Each Word. This catches the eye differently and increases conversion. You can't use ALL CAPS in advertisements online, it won't get approved. But You Can Use A Capital Letter at the start of every word in your headline.
2. Ask a question. Make a statement. Rather than saying, "Best 50 Recipes For Summer For Moms" write your ad like this:? "What Do You Cook On A Summer Night When Everyone's Starving? Free Guide!"
3. Use the words your client is already using. Everyone of us 'hears' something in our head. Ironically, ever niche has a common 'voice.' You'll see that voice, word choices and common language on Amazon when people comment about a book. Read those comments! Read the best sellers and the comments people write in your niche. Go to the local book store. Read the magazines on a monthly basis in your particular niche! Then use these words for ridiculous increased conversion in your ads.
4. Use exclamation marks or question marks, but NEVER use a period at the end of a headline in a PPC ad. When you ask a question the ? completes that thought. When you make a declarative statement, a ! does the same thing. But in a PPC ad, ending the statement with . doesn't help. Don't use periods in your ads.
I hope these tips help you to more effectively write ads that convert. For more than 4 hours of helpful insights like this, along with live interaction screen shots in the back office of my Facebook Ad Manager and Google Adwords, take my Pay Per Click Made Simple Course. Here's a handy coupon code to use as well, my gift to thank you for being so amazing in all you do:? COUPON CODE: PPC50. This will get you $50.00 off today! http://www.PPCMadeSimple.com
With love,
Sandi Krakowski
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