Rarely will a?website?generate traffic just by being on?the?internet. To succeed the?website?needs to be integrated into?your?overall marketing and promotions and the process of getting good search rankings requires effort over a period of time. Here are some basic steps you can take to help increase?your?website?s profile.
Business communications
- Tell people directly/word-of-mouth
- Send out an email to all?your?current customers and?contacts?letting them know you have a new?website
- Include?your?web address on email footers
- Include?your?web and email address on business stationery as well as on-hold messages
Social media?
- Establish a social media presence on Facebook, Twitter and Google + ?but only if you intend to use them and integrate into your overall online strategy
- When including a post on the website share this to Facebook and Twitter
?Search and search marketing
- Get a Google Places listing as well as Bing and Yahoo local listings (I am looking into whether you currently have this ? not sure that you do but will let you know for sure)
- Consider Google Adwords (paid advertising appearing at top and side of Google search results) for short?targeted?campaigns that help boostyour?profile
Traditional media and advertising
- Include?your?web and email address on print media advertising
- Any news that goes through traditional media should also appear on?your?site ? local news, reviews
Online services
- Create listings on general business directory websites e.g. TrueLocal, Hotfrog, Yellow Pages and be sure to include?your?web address
- Get listed in trade-specific directories
- Include?reciprocal?links to and from other websites ? e.g. trade sites, suppliers, contractors etc.
New content
- Keep the new content coming ? Have a strategy for ongoing maintenance and publishing new content ? news items, new pages, more detail, freebies
- If you like making videos upload some?business?related videos to?your?YouTube channel with links back to?your?site
Source: http://scottmoffatt.com.au/ongoing-promotion-of-your-website/
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