Always get feedback. This is often critical in determining your success, as how you perceive things is not always the same as how others see them. Get feedback from anyone you can, friends, family and potential clients. Take any and all feedback to heart, and do not fear making necessary changes.
Create a blog and link it to your website. Fresh information are preferred by search engines, if you lack this in your site, your ranking will go down. Writing a blog can allow you to consistently add fresh content.
You should include a chat section for customers on your website. People will identify with your brand if they can discuss things they enjoy with people who have similar interests. People are naturally drawn to others with shared interests, which makes them highly likely to bond and connect with your business.
Get together a glossary of terms, and publish it on your site if you want to be an authority at what you do. Customers will find these terms helpful and gain a better understanding of your products as a result. People doing a search for those terms will be more likely to come to your website. You will get more traffic and be considered a reference.
When you use email as a regular form of communication with your customers, make sure you change your links on a regular basis. Anything that is the same will only lead to your customers ignoring the information you are trying to present to them. Customers don't like seeing the same thing repeatedly, and it's important to offer variation to keep them engaged.
Successful internet marketing should include video uploads that have the potential to go viral. Make sure the video description includes a link to your site. This will have a tremendous effect on the number of users who visit your site regularly.
It is helpful to have a 500 error page that is user-friendly. When you have a server problem and the visitor cannot access your site, they will be met with a page telling them about the error instead of having to wait minutes for a page that's not going to load. The generic 500 page doesn't tell visitors anything except that they can't reach the page they wanted. There are better ways to let your users know that you are aware and working to fix the problem.
Put "guarantee" in your internet marketing ads if you can. Your customers want to know they will not get ripped off if they purchase your product. The only limit to what you can guarantee is what you decide it to be. You can try a 90 day guarantee or a lifetime guarantee. Select an appropriate guarantee for each product that you sell.
Look at Internet marketing as something fun and not something that is a job or big chore. You may want to turn it into a career if it turns out that you are talented in this area, but when you are just starting out, it should be seen as something fun rather than something that is profitable.
Source: http://crew.valkry.com/blog/83488/great-advice-for-profitable-internet-marketing/
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